Intercontinental Hotel, NairobiBeyond Marketing - The Legacy of Leadership

Beyond Marketing - The Legacy of Leadership

“When I listen to a manager, I get the feeling he is important. But when I listen to a leader, I get the feeling I am important."

Managers lead corporations, but leaders inspire the world. Organizations today recognize the value of strong leaders and are investing more resources into leadership development. They simply don’t provide training, they want to offer leaders multifaceted development that fosters deep learning and promotes behavioral and culture changes.

As part of this initiative, The Chartered Institute of Marketing’s (CIM) latest research, looked at the career journeys of some of the leading CMOs from some well know International brands, including Aston Martin, Ogilvy & Mather and Graze and has invited Mr. Oliver Greening, the Associate Director of Business Development, CIM (UK), amongst others to come share the lessons learnt from these leaders from their motivations, pathways, progression from senior to board level.

Participants will receive the key messages and insights from the research and CIM Members will also clock 2 CPD Hours from attending this development event.