The Chartered Institute of Marketing (CIM) – Kenya is the second international office of the world’s leading professional body for marketers in Africa. It was launched in Nairobi in September 1998.
To develop the profession and those who work within it for the benefit of the economy and society.
CIM’s corporate goals:
- To significantly increase the number and variety of marketing Professionals supported by and engaging with CIM
- To represent the marketing Profession delivering thought leadership, professional development and an authoritative voice
- To be recognised by Business as the ‘first port of call’ for improved performance through enhanced marketing capability and embedded best practice
- To be the champion of responsible marketing practice and the trusted Voice for the Public as consumers